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Strategic Marketing.

Strategic Marketing, David W. Cravens
 

Strategic Marketing.


Written by: David W. Cravens, Nigel Piercy.
Published McGraw-Hill Higher Education.
ISBN 0071263357.
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Click here for other books in our Marketing section.
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Other titles by Nigel Piercy:-
Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal (CIM Professional Development)Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal (CIM Professional Development)
Paperback
£23.28
Market-Led Strategic Change: Transforming the Process of Going to MarketMarket-Led Strategic Change: Transforming the Process of Going to Market
Paperback
£34.99
Marketing Strategy and Competitive PositioningMarketing Strategy and Competitive Positioning
Paperback
£42.50

 
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